Vaughn Mordecai on LinkedIn: #partnerstrategy #prm #partnermarketing (2024)

The most important thing for your martech stack?➡ The underlying data warehouse and the APIs connecting it to all the of your martech and other apps. Without having the data in order, getting the value out of AI tools will be hard! If you are working in the customer and marketing data domain, this blog by Scott Brinker is a must-read. Link to the blog:https://lnkd.in/dmuXte_hIf you need help getting started or getting more out of your data - you know who to call!

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The findings from the State of Martech 2024 report are impressive and validate the strides we’re making towards cohesive and efficient tech stacks.At accelant, we’ve witnessed firsthand the transformation that comes with a well-integrated data warehouse. It’s not just about breaking down silos; it’s about unlocking the full potential of your marketing efforts.With data now easily accessible across departments, the synergy between our teams has never been stronger. We are excited to see where the next generation of AI takes this.#accelant #acceleratinggrowth #martech #marketingtechnology #AI

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I will only add that you need to integrate and use not only your marketing, but also CX, and Digital data ( I hope what Scott ment) if you want to have a better impact and proper foundation for your AI. Not to forget that this is how you you grow and measure your true ROI/CLV. #ai #clv #roi #data

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Integrating a data warehouse or lake with your martech stack isn’t just a smart move—it’s essential. With 71% of martech pros leading the way, the shift from siloed databases to unified data hubs is transforming how we leverage data, and paves the way for AI-driven automation and insights. At NinjaCat, we're thrilled to be part of this evolution, helping agencies and marketers harness the power of integrated data for smarter, more impactful marketing. Our platform is designed to help agencies leverage this new architecture, driving efficiencies and growth.

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The latest martech advancements emphasize the need for a unified data layer to maximize AI capabilities. However, disparate data sources in different tech stacks are holding companies back from delivering the customer experience (CX) that customers expect. Today’s customers anticipate that businesses will recognize their interactions across all touchpoints—whether in-store, through call centers, or marketing interactions. While companies are rapidly adopting an omnichannel approach, the real challenge lies in integrating these channels to provide a truly cohesive and high-quality CX.Exciting times ahead for sure.Great article Scott Brinker#askchadd #customerexperience

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The new data layer in martech has taken hold as the foundation upon which marketing AI will be built.71% of savvy martech and marketing ops pros in our State of Martech 2024 report say they have already integrated a data warehouse/data lake with their martech stack.61% of them have more than half of their martech apps integrated with it.This architecture breaks us out of the hell of a hundred siloed app databases that has been the greatest pain point of heterogeneous tech stacks for the past decade. All of the data across marketing — and other relevant departments, such as product, sales, and customer service — is aggregated into the warehouse/lakehouse, where it becomes accessible toanyapp within your stack.The apps that are going to have the most fun with this? The new generation of AI co-pilots and agents that are swiftly emerging.Full article:https://lnkd.in/e6Fnx5Vu #martech

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If you decide to learn more about one of your customers or leads, where do you look? How many apps do you need to check? How accurate and usable is your data?Companies that are more advanced in their data practices are more likely to outperform their competitors in scaling productivity, improving conversions, reducing costs, and increasing market presence with AI.This new study shows that your competitors are highly likely already taking action on this.

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At Faraday, we've seen firsthand how integrating a unified data layer, such as a data warehouse or data lake, has revolutionized marketing technology ⤵️Why? → It breaks down data silos→ Empowers marketing teams with a comprehensive view of their data→ Enables more effective and data-driven decision-makingAt Faraday, we are excited to continue supporting organizations as they harness the power of unified data layers to build marketing strategies that are👇🏻✨smarter✨more efficient✨more agileHere's to a future where data integration paves the way for unparalleled innovation in marketing AI!

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B2Metric combines Artifical Intelligence and Machine Learning using the most powerful reporting platform from BigQuery and Google's largest data warehouse. 💪B2Metric has an ability to predict customer behavior by analyzing data from various sources thanks to its seamless data integration capability.🔗With B2Metric's technological infrastructure allows easy and fast integration with over 50 platforms, including data warehouses, advertising tools, CRM platforms, customer data platforms, and marketing tools, you can process your data rapidly and efficiently leading to valuable insights.📈#dataanalytics #dataintegration #crmtools #BigQuery #ai #machinelearning #businessgrowth

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🚨Insider.’s #CDP solution is more powerful than ever - our latest developments will help marketers deliver better experiences, drive more growth, and increase productivity at unparalleled enterprise-level scalability. How is it different? Great question—let’s get into it.Disconnected data = revenue loss. In the US alone, businesses lose $3.1 trillion annually due to poor data. But the power of a CDP isn’t just in collecting data - it’s activating data. ✨Our AI-native CDP processes 4.5 billion data points each week and generates more than 14 billion AI predictions every month, so you can:🧩Integrate any source with 100+ connectors and scalable custom #integrations powered by prompt-based, AI-generated codes🔥Create a single customer view across multiple brands under the same parent company🚀Build segments 30X faster with Sirius AI™ and create consistent journeys across 12+ channels🤓Ensure data integrity with AI-native health checkups for ingestion📊Leverage actionable, customizable data analytics powered by 360° user profilesLearn how you can eliminate data silos, create unified profiles, and activate them across 12+ channels with Insider’s AI-native CDP ➡️https://bit.ly/3JbsVgK

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