Vaughn Mordecai on LinkedIn: Excited to see how this turns out. 4 Partner E's: Engagement, Enablement,… (2024)

We've got a developing hypothesis at Mindmatrix. It's a bit controversial but may be spot-on.Channel = Manufacturers, Hardware, Distribution, Physical 'Boxes' moving from place to place, larger partner teams with more mature programsPartnerships = Software, Services that support them, Distribution isn't moving anything physical, smaller partner teams with newer programsAlliances = Vendor to Vendor, could be Hardware with Hardware, Software with Software, OR Hardware (or similar) with Software. Could include Distribution but doesn't have to. They're all strong providers in their own right (Hyperscalers, OEM's, ISV's etc.) Ecosystem matters more for Partnerships than Channel or Alliances. Ecosystem for Channel and Alliances is simpler, though their programs are more complex.Am I right?#partnerstrategy #channelstrategy #ecosystem

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I've talked a lot about segmentation of partners, given my background in market research. It's been a real need. But is it?These guys flip the idea of segmentation on it's head. Partner-opted content. They only see what they want to see, not what you think they want to see. Quite a change by Komz.#partnerstrategy

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I was chatting with Ed Marsh 🇺🇸 about this data shift earlier in the week. The implication for tech across industries is significant (including Partnerships). Imagine a world of access to data, including a world where your PRM is plugged in as well. The insights, analytics, and decision making improves significantly. Particularly if it's tied into your AI for getting answers to your business questions conversationally. Fascinating.#partnerstrategy #PRM #partnermarketing

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Headed to the 2024 Channel Focus in November in California? I'm speaking - should be a blast! I know, I know, it's a long way off. HOWEVER, if you know you're going, the code on the pic gives you a discount through August 2. Here's the registration link:https://cvent.me/7qD7R4Last year was great. Hope to see you there.#partnerstrategy

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Love this concept and differentiation between Value Propositions vs. Business Propositions for partners. The fundamental difference is important to understand.#valueproposition #businessproposition #partnerstrategy

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Looking forward to this conversation. It's a good one for companies that are dipping their toes into partnerships.#partnerprogram

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Nigel's excellent. Definitely worth consideration if you're looking for a safe set of hands in the APAC region. He gets it.

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One of our partners out of EMEA. Definitely worth a consideration. Glenn's great! #partnership

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